icoda recently executed a live-streamed promotional campaign featuring a brand platform tied to UFC. The initiative showcased an influencer depositing $1M and securing a $5.7M win during a broadcast session.
Campaign Distribution and Results
The broadcast was structured as a coordinated marketing effort rather than a spontaneous gaming session. Following the stream, the announcement circulated across hundreds of Twitter accounts, multiple Reddit discussion threads, and various news outlets. This distribution generated visibility for the brand across millions of users.The campaign focused on attracting high-value players rather than measuring standard engagement metrics. Following the broadcast, new users registered with deposit amounts matching the initial $1M tier. The case study was provided by icoda.